Articles

Quick: Best marketing during pandemic — Lend a hand

During this unprecedented time, I have been asked by a number of clients if they should alter their marketing plans. My answer is “Yes, but don’t stop marketing.” Further, attorneys — like many other businesses — while still doing at least partial in-person interaction, should consider increasing certain aspects of contact with customers.

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Quick: The law and COVID-19: Virtual connections

When I started writing this article, it was to be about the usefulness of apps for attorneys and law offices. Since then, the world has dramatically changed, and most lawyers have realized that it is now a high priority to find ways to work with clients virtually.

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Quick: Aim to be leader of the pack in marketing

Billionaire investor Warren Buffett has said the main quality he looks for when considering an investment in a company is “an enduring competitive advantage.” There are a lot of elements that make up a competitive advantage. Very simply put, it’s your point of differentiation between your firm and your competitors.

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Quick: Smart marketing tips to grow a new law firm

In a very crowded field for attorneys, you need to get your story out. Differentiate yourself from all the rest and choose the best media for advertising the new firm. The marketing world has changed, and smart attorneys will take advantage of all the new platforms to deliver your message.

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Quick: Taking the time to tweak and update your law firm brand

Wouldn’t it be great if your law firm brand became synonymous with your practice areas? Let’s assume you already have what you consider a strong brand. We talked to several lawyers who possess strong brands and other experts who agree that even if you have a strong brand, it still must evolve.

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