Articles

Quick: Aim to be leader of the pack in marketing

Billionaire investor Warren Buffett has said the main quality he looks for when considering an investment in a company is “an enduring competitive advantage.” There are a lot of elements that make up a competitive advantage. Very simply put, it’s your point of differentiation between your firm and your competitors.

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New Taft Center unveiled on heels of Minneapolis merger

Taft Stettinius & Hollister LLP on Thursday announced the completion and grand opening of its Indianapolis Taft Center, a 5,000 square foot conference and event center. The state-of-the-art space installed in the Regions Tower first floor lobby now makes Taft the largest tenant in that building.

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Quick: Smart marketing tips to grow a new law firm

In a very crowded field for attorneys, you need to get your story out. Differentiate yourself from all the rest and choose the best media for advertising the new firm. The marketing world has changed, and smart attorneys will take advantage of all the new platforms to deliver your message.

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Boom or bust? As firm profits soar, some bracing for recession

The question of another economic recession in the United States is not if it will happen, but when. Roughly a decade since the end of the Great Recession, most economists predict the U.S. economy will take another dip some time in 2020. Businesses, including law firms, are starting to prepare.

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Bad business: Disciplinary Commission warns of ‘license rentals’

The Indiana Supreme Court Disciplinary Commission addressed such questionable relationships in an advisory opinion that cautions Hoosier attorneys against “license rental” partnerships with out-of-state law firms or non-lawyer service groups. Through these partnerships, Hoosier attorneys lend their services to the out-of-state firm or non-lawyer group in exchange for a fee paid for limited client representation in Indiana.

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Report: Law firms fail at collecting client satisfaction feedback

According to a new report, only 4 percent of nearly 2,000 lawyers surveyed regularly collect formal client feedback in the form of surveys, interviews, etc., to measure client satisfaction. The dearth of law firm client satisfaction data complicates business development and referral prospects.

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ABA approves changes to lawyer advertising rules

Among the resolutions adopted by the American Bar Association House of Delegates during its annual meeting this month was one that could significantly change the way attorneys conduct their business: Resolution 101 to amend the attorney advertising rules.

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Wise words from counsel: There are no clients in the alley

A respected attorney clearly understood that a walk to the courthouse along a busy city street was a chance to bump into other lawyers, friends, clients and prospective clients. He was not going to miss out on that opportunity by taking a shortcut.

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Law firm outlook for 2018 focuses on strengths, retaining talent

Major Lindsey & Africa, a recruitment and consulting firm for the legal industry, has released its 2018 Industry Outlook report outlining what law firms can expect in the new year. In short, law firms will remain under increasing pressure to keep costs low and productivity high, so firms are expected to focus on core strengths and retaining key personnel.

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