Clavio and Shanehsaz: Rules change for name, image, and likeness in college athletics
The NCAA and the five power conferences (Atlantic Coast Conference, Big Ten Conference, Big 12 Conference, Pac-12 Conference, and Southeastern Conference, also known as the “Power 5 Conferences”) have been steadily working to resolve a class-action lawsuit against the NCAA related to revenue sharing with student athletes and name, image and likeness (NIL) rules.